HERE IS HOW WE DO THINGS AT NLDG
Building a Marketing Strategy for Your Business
A marketing strategy is a long-term approach to selling your products or services. The goal of a marketing strategy is to create a sustainable, successful business that connects with customers and continues to grow. Building a solid marketing strategy requires an extensive understanding of your business vision, products/services, competitors, customers, and the current market.
WE Define your customer
What target market are you trying to reach? What demographics do they have in common? What problems are they facing, and what values impact their purchasing decisions? We learn who you are speaking to and develop the key to creating an effective marketing message.
WE LEARN your PRODUCTS/SERVICES
We spend time to define the benefits of your products in addition to the features. How will they make a difference in someone's life? Why does that matter to your customers? The most effective marketing speaks to the emotions of consumers, and the connection is formed.
Research the competition
If you want customers to become loyal to your business, you need to stand out in your market. Take time to learn about your competition and decide how you will differentiate yourself. Consider price, quality, location, service, accessibility, values, and lifestyle. What will be most important to your target customers?
Write your USP
We use the information we gather about your customers, products, and competition to create a unique selling proposition. This USP is a compelling sentence that describes the essence of your business, focusing on who you serve, what benefit you provide, and why you are the best business to provide that benefit to your customers.
Outline your resources
Having a budget will ensure that your team follows through on the market roadmap to reach success, but money isn't your only resource. The skills your team has and personal or business connections can all be put towards building a marketing strategy.
Define your marketing methods
With this step we will take a look at how you can show customers the value of your products or services and persuade them to make a purchase? Whether using direct e-mail marketing, online advertising, SEO, paid ads, or trade shows be an effective way to reach customers? What strategies are your competitors using? Will any of those work for you, or do you need different marketing tools?